Our in-depth data analytics deliver strategic insights for maximizing your event's success
Turn Your Event Marketing Program
into a High-Conversion Marketing Machine
We work with you to develop your Event Marketing strategy
Increase your success with an event marketing strategy created by EventPlanet. We dive in deep and research your objectives, products, potential audience and customers providing insights and data that will ensure the most effective strategy for your events.
Success Metrics
Events thrive on data. Before, during, and after. We look at hundreds of different data points from your CRM, surveys, social media, emails, sales teams, and more to determine the effectiveness of your events and develop a strategy for moving forward.
Physical - Virtual - Hybrid
Determining the right event mix and the best formats are crucial to your success. We'll guide you through all your options and help make the best choices for your event portfolio... and your attendees.
Competitive Analysis
Community
We gather intelligence on your competitors' marketing strategy and look at opportunities for you to win in the marketplace
Building community around your events can hold your audiences from one event to the next and create a valuable feedback loop to inform future strategy. We'll help you utilize the right technology and moderate.
Advocacy
We amplify your brand around your events by cultivating influencers, developing customer advocates, and increasing attention through a variety of business media.
Work we do
A hybrid product launch for Pitney Bowes' Cloud Commerce SaaS required global coordination of clients, industry analysts, and a high energy opening video. EventPlanet created this event on time and under budget that resulted in record sales within 60 days.
SEMI events have a attendance of over 500,000 people every year in countries around the world. When the pandemic took hold in 2020, travel restrictions varied from country to country so a few were still able to hold physical events with their citizens allowed but tens of thousands of international attendees could not go. Taiwan had this problem and attendance would have dropped by 35,000. Instead, a hybrid event created by EventPlanet was able to fill the void and actually increased attendance.
The Redken Symposium is a biennial event that attracts 10,000 hair care professional for four days of education on product, styling, and running a business that is unequaled anywhere else in the beauty industry. EventPlanet ramped up participation with industry partners that drove $5M in additional product sales.
Some more of our amazing clients
